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Our Stories, News,
and Thoughts
This is where we share what’s happening behind the scenes; what we’re learning, and what’s inspiring us – from the geometry of light to the ethics of luxury. Think of it as our open journal: essays, discoveries, and deep dives from the world of diamonds, design, and beyond.
Browse the Archives:
The Latest...
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CVD vs HPHT Diamonds
CVD vs HPHT – my preferred analogy is air fryer versus convection oven. You’re going to get something very similar, but there are trade-offs. I’m not going to make roasted Brussel sprouts in my air fryer, I’m going to go high heat…
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Precious Metal Pricing, 2024-2025
For those of you who want us to cite our sources, see the deep research, and really dig into the details – this one is for you. Spot Price Trends (Jan 2024 – Present) From January 2024 to early March…
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Virtual Diamond Inventories: How They Work and What That Means for You
… aka, “why is this diamond listed on your site, also listed on other sites?” Let’s say I find a stone I love on RetailerXYZ, but when I check Stone Algo, I see that the same diamond is listed with…
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Gabrielle’s Ideal Diamond Proportions
Writing this is kind of surreal. This guide, born out of thousands of hours of “the diamond thing,” as I affectionately called it for almost a year before deciding to actually pursue it professionally, started on Reddit. The ideal diamond…
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Unpacking the Lab Diamond Price Gap: What You’re Not Seeing on the Report
If you’ve been shopping for a lab-grown diamond and feeling totally confused – you’re not alone. You’re scrolling through listings, reading the 4Cs, trying to stay within budget… and then bam: two diamonds with the same carat weight, color, and…
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How To Buy A Loose Diamond: 10 Golden Rules
There’s a lot of misinformation floating around when it comes to buying diamonds. If you’re getting lost in the online noise, read this first.